Now CMOs Can Predict & Cut The Creatives That Waste Media Budget

“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights director, Mars, Inc., in a recent article in The Drum. “They think that people watch all the 15-seconds, and then they find out that in some cases, it’s only two seconds.”

How do you captivate audiences if your attention window is only two seconds? The answer is not as simple as “make shorter ads.” Shorter attention spans and ads make it more difficult to enact storytelling that drives emotional response and encodes brand memorability.

 

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Get the Power of In-Person Meetings Back from the Virtual Conferencing World

Are you frustrated by the video conference experience? Can you tell if your participants are paying attention, or how they are reacting to the materials you present? Do you know if they are even really there? Trainers, presenters and teachers no longer have to worry about the level of engagement of their groups with this new revolutionary computer vision technology solution from Realeyes.

CMO Guide For Measuring Attention: Brain Scans

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. 

But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.” 

We recently covered our guide’s third chapter on Surveys & Focus Groups.  

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CMO Guide For Measuring Attention: Surveys & Focus Groups

If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.

But measuring attention is not trivial. And that’s why we published our latest report, “The CMO Guide for Measuring and Managing to Attention Outcomes.”

We recently covered our guide’s second chapter on Viewability Metrics.

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