How do you sell cars during a global pandemic? That surely is one of the toughest questions facing every auto manufacturer now.
Of course, every marketer is asking themselves similar questions about going to market during this unprecedented time.
Hopefully, the Coronavirus pandemic will pass quickly and with minimal harm.
Either way, we’re accelerating into a new age of consumer distraction and shorter attention spans.
New Executives Join to Meet International Demand as Realeyes Adds New Customers, Products and Applications
It is best practice — and common — for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time.
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