Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Slash CPM by 15% with Stronger Creative Better ad creative doesn’t just engage – it lowers CPMs. Learn how greater creative attention improves media efficiency. Read More
CPM Validation Guide Learn how to validate ad creatives with CPM testing. Includes data requirements, segmentation tips, and robust analysis methods. Read More
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes Posted on December 18, 2024December 30, 2024 by Colin Pye
How Nike’s AdAge Ad of the Year Could Capture More Attention Posted on December 17, 2024December 17, 2024 by Keith O’Brien
How to Identify Sales Lift Opportunities for Every Ad Creative Posted on December 13, 2024December 13, 2024 by Colin Pye
