Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales A study of BetMGM, FanDuel, DraftKings, ESPN BET, PointsBet, and bet365 ads identified winning strategies. Read More
I-COM Attention Forum Series Guest speakers discuss the various hot-button issues in attention measurement Read More
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales Posted on March 28, 2025March 28, 2025 by Colin Pye
Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5% Posted on March 24, 2025March 28, 2025 by Colin Pye
Verify Demo: Revolutionizing Panel Quality with Responsible AI Posted on March 13, 2025March 13, 2025 by Colin Pye
Managing Creative for Business Outcomes on Social Video Platforms Posted on March 12, 2025March 12, 2025 by Colin Pye
In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers Posted on February 24, 2025February 24, 2025 by Colin Pye
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes Posted on December 18, 2024December 30, 2024 by Colin Pye
How Nike’s AdAge Ad of the Year Could Capture More Attention Posted on December 17, 2024December 17, 2024 by Keith O’Brien
A Bold New Era: Jaguar Rebrand Hits the Road to Drive Sales Posted on November 15, 2024November 29, 2024 by Colin Pye
How to Identify Sales Lift Opportunities for Every Ad Creative Posted on December 13, 2024December 13, 2024 by Colin Pye
