Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Slash CPM by 15% with Stronger Creative Better ad creative doesn’t just engage – it lowers CPMs. Learn how greater creative attention improves media efficiency. Read More
Sales Validation ft. Mars Inc We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.. Read More
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales Posted on March 28, 2025March 28, 2025 by Colin Pye
Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5% Posted on March 24, 2025March 28, 2025 by Colin Pye
Verify Demo: Revolutionizing Panel Quality with Responsible AI Posted on March 13, 2025March 13, 2025 by Colin Pye
Managing Creative for Business Outcomes on Social Video Platforms Posted on March 12, 2025March 12, 2025 by Colin Pye
In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers Posted on February 24, 2025February 24, 2025 by Colin Pye
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes Posted on December 18, 2024December 30, 2024 by Colin Pye
How Nike’s AdAge Ad of the Year Could Capture More Attention Posted on December 17, 2024December 17, 2024 by Keith O’Brien
