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Our thoughts and feelings drive our decisions, from the smallest ones, like what to watch on TV, to bigger ones like who to vote for.

At Realeyes, we build emotion recognition software, using facial coding via webcams directly through the browser. Our technology enables brands and content creators to see how their audience feels in response to their video, so from a technological perspective we believe that that’s quite special – it’s not something that many software companies do everyday. Webcams are everwhere, but the devices they’re on pose many dimensions which makes testing these applications an interesting challenge.

In his bestseller “Thinking, Fast and Slow” Daniel Kahneman addresses a phenomenon that could be a Golden Key to distinguishing performing ads versus non-performing ones. How to tell an ad that would bring real-life outcomes, expressed in dollars? Here’s how:

90% of human behavior is driven by emotions. When it comes to emotions created by video content, we’ve learned that high engagement is associated with an increase in earned media and sales growth. 

We ended up creating our own Selenium Grid, as providers like BrowserStack did not provide support for webcams and customizations with a function to Allow webcam with Flash. We did not aim to create a wide variety of home made environments, rather focusing on advantages of our own Grids and using external providers where possible.

Our technology leadership and world-class scientific advisors are part of a larger network of Europe’s top universities and organisations. Through several grants received from the European Union and the European Commission, we’ve had the opportunity to work on a variety of projects that have strengthened our capabilities, our technology, and provided our team with extremely valuable experience.

Quirk’s Brooklyn, here we come.That’s right, after an incredible experience presenting our #EmotionAI to brands at the inaugural Quirk’s London event at the Intercontinental O2, we’re packing up our pioneering tech and showcasing it at the Marriott Brooklyn next week.

Nike hit the headlines in September 2018 with its “Dream Crazy” ad, featuring controversial NFL star Colin Kaepernick.

Today is International Women’s Day. That’s right, a whole 24 hours devoted to recognising not only the progress made in dealing with gender inequality around the world, but also the work that still needs to be done.

Heading to Advertising Week Europe next week? Well, why not come and say hi.

The Realeyes team is going to be out in force at the Picturehouse Central all week, and would love to chat about how our emotion AI solutions can help brands measure the value of their content at scale.