A blueprint for brands and advertisers to understand and implement the various forms of attention measurement.
Month: March 2023
Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness
As brands increase their CTV and online video investments, they must move beyond traditional effectiveness models towards visual attention measurement.
Attention: A Complex Phenomenon Whose Time Is Now
A scientific look at how attention measurement has evolved over the past 25 years
Attention Needs Standardization for Its Next Great Leap
DoubleVerify’s Gian LaVecchia expects attention to reconnect creative and media teams to efficiently produce better advertising
Attention is the Remedy to Ad Overload
Dentsu’s Joanne Leong shares how the large media agency is approaching attention.
Harnessing Attention for Good
GlassView CEO J. Brooks discusses why attention is more plentiful than most believe in Realeyes latest Attention Leaders interview
Why CTV is the Perfect Place to Experiment with Attention Measurement
Yan Liu discusses what clients want from attention metrics, the big opportunity with CTV, and shares results from a Realeyes-TVision study.