A blueprint for brands and advertisers to understand and implement the various forms of attention measurement.
As brands increase their CTV and online video investments, they must move beyond traditional effectiveness models towards visual attention measurement.
A scientific look at how attention measurement has evolved over the past 25 years
DoubleVerify’s Gian LaVecchia expects attention to reconnect creative and media teams to efficiently produce better advertising
Dentsu’s Joanne Leong shares how the large media agency is approaching attention.
GlassView CEO J. Brooks discusses why attention is more plentiful than most believe in Realeyes latest Attention Leaders interview
Yan Liu discusses what clients want from attention metrics, the big opportunity with CTV, and shares results from a Realeyes-TVision study.