Can a CMOinstantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among large brands, and it boils down to the power (or weakness) of the creative.
In December 2020,Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together our teams from offices in London, Tokyo, Boston, and Budapest, to meet at an exciting destination for several days of collaboration, connection, and teambuilding. This year was no different – with one notable exception.
It is best practice — and common — for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time.