It is best practice — and common — for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time.
Coming to Cannes Lions next week? Then why not come and meet up with the Realeyes team while you’re there.
It’s easy to think that we’re several years away from artificial intelligence having a significant role in our everyday lives.