How to Pull Off a 75-Person Company Offsite in VR

In December 2020, Realeyes employees from all over the world gathered for the company’s annual offsite meeting. In previous years, this event has brought together our teams from offices in London, Tokyo, Boston, and Budapest, to meet at an exciting destination for several days of collaboration, connection, and teambuilding. This year was no different – with one notable exception. 

Animation of Realeyes VR Summit

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice — and common — for marketers to pre-test human response of their premium video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time.