John Lewis’ Elton John Ad Is Fifth Most Engaging Of Retailer’s Christmas Ads, According To Face-Reading AI

John Lewis finally launched its new much-awaited Christmas campaign last week. A slight departure from previous Xmas campaigns from the UK retailer, “The Boy And The Piano” (AKA #EltonJohnLewis) is a heartfelt tribute to musical legend Elton John and the power of gift-giving.
 

 

It’s already dividing opinions and attracting its fair share of headlines.But how does the latest ad in the UK retailer’s much-vaunted festive series stack up against previous campaigns?  Does it hit all the right notes? Or has the bauble finally burst on John Lewis’ hold on Christmas advertising?

5 AI-Powered Insights About #EltonJohnLewis Ad

John Lewis finally launched its new much-awaited Christmas campaign last week. A slight departure from previous Xmas campaigns from the UK retailer, “The Boy And The Piano” (AKA #EltonJohnLewis) is a heartfelt tribute to musical legend Elton John and the power of gift-giving.

 

 

It’s already dividing opinions and attracting its fair share of headlines.But how does the latest ad in the UK retailer’s much-vaunted festive series stack up against previous campaigns?  Does it hit all the right notes? Or has the bauble finally burst on John Lewis’ hold on Christmas advertising?

John Lewis’ Elton Ad Is Fifth Most Engaging Of Retailer’s Christmas Ads, According To Face-Reading AI

  • AI company Realeyes ranks John Lewis’ festive ads based on how much attention, emotional engagement and positive sentiment they generate

  • “The Boy And The Piano” campaign a big favourite among women but overall fails to challenge for Christmas crown

John Lewis’ new Christmas ad, “The Boy and The Piano”, featuring Elton John, is the 5th most engaging festive campaign from the retailer.

Heathrow’s Teddy Bear Ad is Most Emotionally Engaging Christmas Ad Of The Year

Heathrow Airport campaign “The Heathrow Bears Return” is the most engaging Christmas ad of the year. That’s one of the key takeaways from our new Christmas Effectiveness Report, in which we tested 20 Christmas ads using our face-reading technology.