Category: Christmas

• AI company Realeyes ranks John Lewis’ festive ads based on how much attention, emotional engagement and positive sentiment they generate

• “The Boy And The Piano” campaign a big favourite among women but overall fails to challenge for Christmas crown

John Lewis’ new Christmas ad, “The Boy and The Piano”, featuring Elton John, is the 5th most engaging festive campaign from the retailer.

Heathrow Airport campaign “The Heathrow Bears Return” is the most engaging Christmas ad of the year. That’s one of the key takeaways from our new Christmas Effectiveness Report, in which we tested 20 Christmas ads using our face-reading technology.