Discover how Heineken’s media partner Verizon, found which content resonated most with the target audience to help guide a more efficient media spend.
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Case Studies Category: Media Performance
LG – ‘Stage Fright’
LG’s media partner Verizon commissioned Realeyes to test ‘Stage Fright’ to ensure that it resonated with their younger demographic across the US and UK.
Coca-Cola – ‘WOAH’
Vice’s creative agency Virtue, conducted robust large scale content testing for Coca-Cola’s “Where Only Awesome Happens” – discovering what assets to drop and which markets were most effective.
CokeTV – ‘BucketList’
CokeTV were ready to launch their #CokeTVBucketList YouTube channel – wanting to ensure that it grabbed and retained a young audience’s attention whilst outshining the competition.
Optimizing for Attention to Increase Creative Efficiency
Challenger Food Brand Optimizes Creative Attention to Increase Efficiency 60%
A global challenger food brand sought to improve campaign performance and drive business insights through continuous pre-launch and in-market creative attention testing.
