Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement Better ad creative doesn’t just engage – it lowers CPMs. Learn how greater creative attention improves media efficiency. Read More
Creative Quality: The Key to Reducing CPM and Sales Growth Discover how creative quality lowers media costs while increasing sales through predictive attention-based metrics. Read More
Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement Posted on August 15, 2025August 15, 2025 by Colin Pye
Nielsen’s Outcomes Marketplace Debuts, Realeyes Launch Partner Posted on August 15, 2025August 15, 2025 by Colin Pye
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales Posted on March 28, 2025March 28, 2025 by Colin Pye
Food Delivery Ads: Attention-Driven Creative Boosts Sales by 13.5% Posted on March 24, 2025March 28, 2025 by Colin Pye
Verify Demo: Revolutionizing Panel Quality with Responsible AI Posted on March 13, 2025March 13, 2025 by Colin Pye
Managing Creative for Business Outcomes on Social Video Platforms Posted on March 12, 2025March 12, 2025 by Colin Pye
In-Store Scenes in Ads Drives 3% Sales Impact for US Retailers Posted on February 24, 2025February 24, 2025 by Colin Pye
