Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Emotion World leading patented emotion detection software or ‘facial coding' that provides deep insight into human engagement Read More
Facial Coding Award winning patented AI that provides a natural, frictionless way to measure attention levels and facial expressions Read More
Attention Strengthens Advertisers’ Contract with Audiences Tom Roach, VP Brand Strategy at Jellyfish, shared his perspective on how attention improves ad effectiveness. Read More
Helping Advertisers See the Bigger Picture of Attention Publicis Groupe SVP Phil Sumner, discusses how to elevate advertising attention metrics. Read More
Kantar and Realeyes Join Forces to Fix Survey Fraud The partnership embeds Realeyes identity recognition software, Verify, into its industry-leading anti-fraud software, QubedAI. Read More
I-COM Attention Forum Series Guest speakers discuss the various hot-button issues in attention measurement Read More
It’s Time to Address Advertising Effectiveness with Attention Metrics A blueprint for brands and advertisers to understand and implement the various forms of attention measurement. Read More
Attention Technology Providers Directory A guide of providers that help brands and publishers better harness attention to improve ad efficiency and increase ROI. Read More
This Brilliant 74-Second “Abusive” Hot Dog Video Went Viral, Though A Shorter Version Would Have Captured More Attention Posted on August 1, 2020 by Colin Pye Key findings