Category: Case study

The 3 minute video ‘Nothing beats a Londoner’, by Wieden + Kennedy, produced by Riff Raff Films, features London athletes competing over who has the biggest struggle training for their sport. 

It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “Don’t be a can’t” and KFC’s, “FCK”. The latest ad, ‘Parents’ from Scottish drinks giant A.G. Barr has already attracted 9 complaints to the Advertising Standard Authority since airing. Despite the controversy, with an exceptionally high overall EmotionAll^® score of 9 out of 10, UK viewers really enjoyed this ad.  

#PressForProgress is the theme for International Women’s Day that falls on March 8th every year – a global reminder of the momentum that’s striving for gender parity. Twitter’s new #HereWeAre campaign features a poem written and performed by Denice Frohman, “I heard a woman becomes herself the first time she speaks without permission”.

In today’s climate of limited attention spans, the fickle finger of fate is inevitably poised, waiting to stab any ‘Skip’ button that gets in the way of the viewing experience. When a YouTube viewer wants to watch a quick clip, even a 15-second ad can feel disproportionate. 

Shorter really can be sweeter in the ad industry. Just ask the host of TV networks and social platforms betting big on these bite-sized, six-second ads right now.

If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical concept that raises questions regarding observation and perception. Is it the same with expressing emotion – if nobody’s around to see you smile, are you happy?  

We were invited by ENGIE to join their Lab at Viva Technology 2018 to showcase how our emotion analytics is used to enable brands like ENGIE to understand how people feel as they watch their videos.

The battle for the 2018 World Cup has not even started yet, but already Nike has scored one major victory over its sporting rival adidas.

Trying to predict a Cannes winner is a tricky business. After all, from the tens of thousands of marketing campaigns submitted only 3% will actually walk away with a coveted Lion.

Finding something decent to watch on the telly can be challenging. But while channel-hopping the seemingly endless array of boring reality shows, cooking features and programmes showing people watching other programmes you occasionally stumble upon genuine TV gold.