Category: Case study

Winter is here, with the much-anticipated final season of Game of Thrones starting this week.

It’s not every day you get to take part in a fun experiment involving one of the most popular TV shows of all time and identical ‘twinfluencers’. 

New backpack, pens and folders – everything a child needs to survive the new school year. Socks, scissors and a skateboard – everything a child needs to survive a school shooting. 

That’s the grim message from a new PSA created by BBDO New York for Sandy Hook Promise, the non-profit led by families of children killed in the 2012 shooting at Sandy Hook primary school in Connecticut. 

You know it. I know it. We all know it. A General Election is coming to the UK.  

When it will happen, we’re not sure just yet. But with Brexit looming and no party with a clear majority in Parliament, the stage has been set for one of the most important elections in UK history. 

Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI company Realeyes.

Marketers will be able to measure the likely attention their content will generate by using consumers’ webcams to monitor various behavioural cues such as eye movements, blinking, yawning and head movements.