Attention as a Metric research paper probes perspectives on attention measurement
Menu
Category: Uncategorized
Attention is the Remedy for Constant Distraction
Attention measurement can help reach consumers who are bombarded with messages
Visual Attention Tech Decodes Impact in Mobile Environments
It’s Time to Address Advertising Effectiveness with Attention Metrics
A blueprint for brands and advertisers to understand and implement the various forms of attention measurement.
Attention: A Complex Phenomenon Whose Time Is Now
A scientific look at how attention measurement has evolved over the past 25 years
Attention Needs Standardization for Its Next Great Leap
DoubleVerify’s Gian LaVecchia expects attention to reconnect creative and media teams to efficiently produce better advertising
Attention is the Remedy to Ad Overload
Dentsu’s Joanne Leong shares how the large media agency is approaching attention.
Harnessing Attention for Good
GlassView CEO J. Brooks discusses why attention is more plentiful than most believe in Realeyes latest Attention Leaders interview
Why CTV is the Perfect Place to Experiment with Attention Measurement
Yan Liu discusses what clients want from attention metrics, the big opportunity with CTV, and shares results from a Realeyes-TVision study.
Proving Brand Lift Through Attention
Teads’ Caroline Hugonenc has over 25 years of experience in media and research, building innovative measurement solutions. She spoke to Realeyes about the importance of partnerships in attention measurement, why everyone should start by testing and learning and how Teads and Realeyes demonstrated brand lift through attention.
