Heineken – ‘Dropped’

Discover how Heineken’s media partner Verizon, found which content resonated most with the target audience to help guide a more efficient media spend.

Twix – ‘Conveyor Belt’

Mars Inc. wanted to know how the choice of soundtrack to an ad might affect its impact on the audience – so we ran a small study with an old Twix ad to find out.

Coca-Cola – ‘WOAH’

Vice’s creative agency Virtue, conducted robust large scale content testing for Coca-Cola’s “Where Only Awesome Happens” – discovering what assets to drop and which markets were most effective.

CokeTV – ‘BucketList’

CokeTV were ready to launch their #CokeTVBucketList YouTube channel – wanting to ensure that it grabbed and retained a young audience’s attention whilst outshining the competition.