We ended up creating our own Selenium Grid, as providers like BrowserStack did not provide support for webcams and customizations with a function to Allow webcam with Flash. We did not aim to create a wide variety of home made environments, rather focusing on advantages of our own Grids and using external providers where possible.
Month: October 2019
KFC’s whole chicken: bon appetit?
It seems like the season of controversial ads continues. A new one came from a multinational restaurant chain, KFC.
Detecting More Complex Affective States
Our technology leadership and world-class scientific advisors are part of a larger network of Europe’s top universities and organisations. Through several grants received from the European Union and the European Commission, we’ve had the opportunity to work on a variety of projects that have strengthened our capabilities, our technology, and provided our team with extremely valuable experience.
Emotional Intelligence test. It’s a Masterpass!
An emotionally intelligent video has Three Success Factors:
Realeyes to partner with FCB
FCB, the iconic global ad agency, has partnered with Realeyes to deliver stronger ROI to its key accounts and grow its business through new account wins. Realeyes is the leading emotion analytics platform for video advertisers, providing FCB with measurement of creative quality and strategic insight.
What can emotion analytics do for me?A look at Creative Testing
With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently.
What can emotion analytics do for me? A look at Animatics testing
Last week we explored the most popular application of emotion analytics – creative testing. Before a video ever gets aired, it’s already had a life of reviews, processes, edits and so on. So the earlier you can establish the potential success of a video, the more time, money and effort is saved. Let’s explore emotion measurement for animatics testing.
Moz the monster – far from frightful… but not delightful
#MozTheMonster vs Paddington the Bear
Most of the key UK retailers have released their Christmas ads and Realeyes has tested them all to name a winner – the most engaging ad with viewers.
Christmas 2017: The Top 10
It’s that time of the year when retailers battle it out for the best Christmas advert of the season. We partnered with audience platform Lucid to test the emotional response of over 3,300 people in the UK, watching 55 videos during a week, mid November 2017.
Emotion recognition technology was used to collect emotional responses. These ad rankings are based on individual adverts’ EmotionAll® scores – a 1 to 10 performance score which compares videos’ emotional performance across our entire database of over 10,000 previously-tested videos. This EmotionAll® score can be segmented by age, gender or other metrics such as income.
KEY INSIGHTS
RANK | BRAND | CAMPAIGN | (%) | Score |
---|---|---|---|---|
1 | Coca-Cola | Gogglebox…Holidays Are Coming | 96 | 10 |
2 | Vodafone | A Christmas Love Story | 95 | 10 |
3 | McDonalds | Carrot stick Christmas | 93 | 9 |
4 | M&S | Paddington and the Christmas visitor | 85 | 9 |
5=6 | Currys PC World | Merry Techmas | 84 | 8 |
5=6 | H.Samuel | Beautiful girls | 84 | 8 |
7=8 | Waitrose | Christmas together | 81 | 8 |
7=8 | Heathrow | Bear Christmas | 81 | 8 |
9=10 | Pandora | Do get what you wish for | 80 | 8 |
9=10 | Tesco | Turkey, every which way | 80 | 8 |
KEY INSIGHTS