The Olympic Games is a celebration of strength, spirit, and achievement. As the world watched the opening ceremony of the XXIII Olympic Winter Games in Pyeongchang, Realeyes have tested some of the Olympics commercials that highlight the extraordinary things that athletes accomplish.
It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “Don’t be a can’t” and KFC’s, “FCK”. The latest ad, ‘Parents’ from Scottish drinks giant A.G. Barr has already attracted 9 complaints to the Advertising Standard Authority since airing. Despite the controversy, with an exceptionally high overall EmotionAll® score of 9 out of 10, UK viewers really enjoyed this ad.
#PressForProgress is the theme for International Women’s Day that falls on March 8th every year – a global reminder of the momentum that’s striving for gender parity. Twitter’s new #HereWeAre campaign features a poem written and performed by Denice Frohman, “I heard a woman becomes herself the first time she speaks without permission”.
In today’s climate of limited attention spans, the fickle finger of fate is inevitably poised, waiting to stab any ‘Skip’ button that gets in the way of the viewing experience. When a YouTube viewer wants to watch a quick clip, even a 15-second ad can feel disproportionate.
Shorter really can be sweeter in the ad industry. Just ask the host of TV networks and social platforms betting big on these bite-sized, six-second ads right now.
Draper Esprit leads investment round in tech company that uses AI and computer vision to help computers read people’s emotions.
There’s nothing hotter in the industry right now than six-second ads. But don’t just take our word for it – you can read all about it in Extreme Reach’s Q1 2018 Video Advertising Benchmark Report.
If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical concept that raises questions regarding observation and perception. Is it the same with expressing emotion – if nobody’s around to see you smile, are you happy?
We were invited by ENGIE to join their Lab at Viva Technology 2018 to showcase how our emotion analytics is used to enable brands like ENGIE to understand how people feel as they watch their videos.
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