The battle for the 2018 World Cup has not even started yet, but already Nike has scored one major victory over its sporting rival adidas.
Month: October 2019
Realeyes Hires Affectiva’s Paula David to Drive US Growth
Paula, who has more than two decades of experience working in commercial, marketing and operational leadership roles for various software start-ups, will be based at the company’s Boston office.
Which Cannes contenders will come out on top?
Trying to predict a Cannes winner is a tricky business. After all, from the tens of thousands of marketing campaigns submitted only 3% will actually walk away with a coveted Lion.
Realeyes Shortlisted For Europa Award
Realeyes has been shortlisted for a Europa award.
The tech company, which uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing, is a finalist in the Hottest Marketing/AdTech Startup category.
Former AOL And MediaMath Director Rob Blake Joins Emotion AI Pioneers Realeyes As CRO
Martech pioneers Realeyes – which uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing – today announces it has hired Rob Blake as its Chief Revenue Officer.
Mobile Video Viewers More Emotional and Engaged Than Desktop Users
People who watch videos on their mobile devices are more likely to have an intense emotional reaction to the content.
What Happened When We Tested Some Of The Greatest TV Moments Of All Time
Finding something decent to watch on the telly can be challenging. But while channel-hopping the seemingly endless array of boring reality shows, cooking features and programmes showing people watching other programmes you occasionally stumble upon genuine TV gold.
New AI-Powered Metric Tells Attention Ads Will Get Before Launch
Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI company Realeyes.
Marketers will be able to measure the likely attention their content will generate by using consumers’ webcams to monitor various behavioural cues such as eye movements, blinking, yawning and head movements.
5 AI-Powered Insights About Nike’s Kaepernick Ad That’ll Surprise You
How AI Can Help Brands Be Heard In The Age Of Distraction
The other weekend I caught myself juggling between six different connected devices at the same time.
