Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Nielsen Launches Outcomes Marketplace for Smarter Ad Measurement Better ad creative doesn’t just engage – it lowers CPMs. Learn how greater creative attention improves media efficiency. Read More
Creative Quality: The Key to Reducing CPM and Sales Growth Discover how creative quality lowers media costs while increasing sales through predictive attention-based metrics. Read More
Nielsen Adds Realeyes’ Attention & Creative Evaluation to Bolster Ad Outcomes Posted on December 18, 2024December 30, 2024 by Colin Pye
How Nike’s AdAge Ad of the Year Could Capture More Attention Posted on December 17, 2024December 17, 2024 by Keith O’Brien
How to Identify Sales Lift Opportunities for Every Ad Creative Posted on December 13, 2024December 13, 2024 by Colin Pye
