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I’m excited to announce our new and improved PreView, a timely development as industry turns its attention on creative.
We have always believed that creative performance needs to be an always-on strategy. Yet, advertisers seldom test the efficacy of every video creative. The reality is that there wasn’t an easy-to-use and cost-effective way to do so. Until now.
Our new PreView platform enables advertisers to test every video for the attention economy.
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more comprehensive attention measurement stack that incorporates both company’s solutions.
Realeyes, a pioneer in computer vision and attention AI, and TVision, the company measuring every second of TV and CTV viewer engagement, announce a partnership to provide more innovative attention measurement tools to their collective customers.
Under the agreement, each company will introduce the other’s services to customers who are looking for a more comprehensive suite of attention measurement tools.
Realeyes’ PreView creative measurement tool determines a video creative’s ability to Capture and Retain Attention, and then Encode the brain by prompting emotional response. These measures culminate in an overall Quality Score, which Realeyes has validated to predict video engagement and brand favorability. TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and CTV.
“TVision has already been an incredible partner in exploring and advocating innovative uses of attention measurement,” said Mikhel Jaatma, CEO at Realeyes. “We look forward to expanding our partnership by introducing to clients each other’s unique solutions, making it easier to leverage attention metrics, and developing valuable new solutions that integrate creative and media attention data.”
“Our partnership makes it easy connect the dots between pre-campaign creative attention insights, and planning strategies that maximize in-market viewer attention,” said Yan Liu, CEO of TVision. “By measuring the many factors that impact attention, advertisers will be able to make more informed decisions that increase the probability of attentive exposures – improving their TV campaign performance.”
At the Advertising Research Foundation’s Audience X Science conference, Realeyes and TVision released “The CMO Guide for Leveraging Creative for TV Attention Performance” The seminal report illustrated the intersecting roles of creative quality and media in determining an ad’s ability to breakthrough in market.
The study found that advertisers can improve the impact of each ad by understanding its attentive strength. For example, low performing ads can still perform well in the right media environments, and high-performing attention ads may wear out more quickly.
About TVision
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV.
Teads announced at Cannes the launch of its Attention Program, which features creative and attention quality metrics from Realeyes and provides clients with multi-screen reporting of attention metrics within the Teads Ad Manager.
Realeyes is building upon its partnership with Teads to deliver robust, creative and cross-screen, attention measurement for campaigns.
Our work with Teads will enable brands to pre-test creative to drive maximum attention ahead of campaign launch and optimize while in-market, increasing Creative Efficiency, which will have a positive effect of return on investment.
Adeleide and Lumen are also partners in the launch of the platform, which will incorporate all 4 key drivers of attention; Creative, Quality of Media, Relevancy and Ad Experience. The platform will offer attention measurement and creative optimization for brands, natively across every screen.
“We’re excited to expand our longstanding partnership with Teads and other best-in-class partners to advance the advertising industry’s adoption of attention metrics,” said Mihkel Jäätma, co-founder and CEO, Realeyes. “The advertising industry is moving from tonnage to quality, bringing together creative and media attention metrics to make smarter decisioning, drive higher ROI and create better consumer experiences.”
Teads has used Realeyes PreView solution since 2020 to better demonstrate the power of attention.
It shared with MarketingWeek last year a study that found simple optimizations could lead to 18.5% higher ad awareness, and that a mere 5% increase in attention volume can lead to a 40% increase in ad awareness in market.
Attention is proven to be 3x more effective at predicting outcomes than viewability, which demonstrates the power of this platform.
The partnership will provide brands, publishers and media buyers with more insights on how attention metrics align with business goals and ultimately drive a better return on media investment.
More Brands Using AI-Powered Facial Coding Technology Over Surveys To Gain A True Understanding Of Human Response and Video Creative Performance
Realeyes, a pioneer and leader in video attention measurement, announced today that its flagship PreView SaaS product has exceeded industry expectations by initiating a blue-chip roster of brand clients including Mars Inc, Church & Dwight and Hershey’s among others. The company also has completed a breakthrough creative and media analytics assignment for influential political data firm Hawkfish, and has established a strategic partnership in Japan with NEC, a leader in the integration of IT and network technologies.
When competition for advertising revenue remains higher than ever, NCM is out to prove to marketers that investing in cinema advertising yields a good return.
Mars, Incorporated and Realeyes won Best Artificial Intelligence at the 2022 I-Com Data Creativity Awards in Costa Brava, Spain.
Building on their joint research on best practices to maximize viewer engagement with TV ads, Realeyes and TVision, leaders in attention measurement, will offer their customers access to a more comprehensive attention measurement stack that incorporates both company’s solutions.
Realeyes, a pioneer in computer vision and attention AI, and TVision, the company measuring every second of TV and CTV viewer engagement, announce a partnership to provide more innovative attention measurement tools to their collective customers.
Under the agreement, each company will introduce the other’s services to customers who are looking for a more comprehensive suite of attention measurement tools.
Realeyes’ PreView creative measurement tool determines a video creative’s ability to Capture and Retain Attention, and then Encode the brain by prompting emotional response. These measures culminate in an overall Quality Score, which Realeyes has validated to predict video engagement and brand favorability. TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and CTV.
“TVision has already been an incredible partner in exploring and advocating innovative uses of attention measurement,” said Mikhel Jaatma, CEO at Realeyes. “We look forward to expanding our partnership by introducing to clients each other’s unique solutions, making it easier to leverage attention metrics, and developing valuable new solutions that integrate creative and media attention data.”
“Our partnership makes it easy connect the dots between pre-campaign creative attention insights, and planning strategies that maximize in-market viewer attention,” said Yan Liu, CEO of TVision. “By measuring the many factors that impact attention, advertisers will be able to make more informed decisions that increase the probability of attentive exposures – improving their TV campaign performance.”
At the Advertising Research Foundation’s Audience X Science conference, Realeyes and TVision released “The CMO Guide for Leveraging Creative for TV Attention Performance” The seminal report illustrated the intersecting roles of creative quality and media in determining an ad’s ability to breakthrough in market.
The study found that advertisers can improve the impact of each ad by understanding its attentive strength. For example, low performing ads can still perform well in the right media environments, and high-performing attention ads may wear out more quickly.
About TVision
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV.
Realeyes, along with our partner Mars, Inc., is proud to be named with honorable mention and among the top five entrants for the 2022 ANA ECHO Marketing Data Strategy Awards.
Our advertising industry is moving beyond viewability and into the realm of human resonance and attention. While the advertising landscape of the past was tonnage, the future is about quality of experience and impact.
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