Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention & Emotion SDK Integrate world leading attention measurement and emotion recognition into your project Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
Emotion World leading patented emotion detection software or ‘facial coding' that provides deep insight into human engagement Read More
Facial Coding Award winning patented AI that provides a natural, frictionless way to measure attention and emotional response to video content Read More
It’s Time to Address Advertising Effectiveness with Attention Metrics A blueprint for brands and advertisers to understand and implement the various forms of attention measurement. Read More
Using Visual Attention Metrics to Address The Digital Blind Spot in Advertising Effectiveness As brands increase their CTV and online video investments, they must move beyond traditional effectiveness models towards visual attention measurement. Read More
Attention: A Complex Phenomenon Whose Time Is Now A scientific look at how attention measurement has evolved over the past 25 years Read More
Attention Technology Providers Directory A guide of providers that help brands and publishers better harness attention to improve ad efficiency and increase ROI. Read More
How Ad Efficacy Tumbled 9% Across the Board During COVID Pandemic Realeyes measured consumer attention and emotional responses, prior and during the Covid pandemic, testing 50k ads viewed by 6.7m people. Read More
Featuring Humans in Ads Boosts Creative Efficiency A study of 50,000 videos viewed by 6.7 million people this decade reveals the importance of human presence in ads. Read More
