Realeyes makes the Deloitte Technology Fast 50
Month: October 2019
A Christmas Gift to the Nation from The BBC
The BBC One Christmas ad premiered on Saturday, December 2nd straight after Strictly (smart move BBC!), stealing the viewers’ hearts with the girl’s first dance move. The Twittersphere went all emotional with many claiming the ad had left them in tears.
Emotional engagement is key to video content performance, and this film is brimming with emotion. Scoring an EmotionAll® Score of 9/10, the happy tears didn’t lie. We tested the film with 300 viewers. Women especially enjoyed the film scoring 10/10 which placed it in joint first place with that group. Also heart-warming is to see that its tender charms were not lost on men, scoring 9/10. We also saw a slightly better performance amongst middle and older age groups than with younger viewers.
The notable ‘hockey stick’ spike in happiness illustrates that father and daughter relationship is something that audiences relate to.
The film was conceived in-house by BBC Creative, directed by Elliot Dear and produced by Blinkink who employed traditional stop-motion technique to animate the characters, a method that adds a human quality. They also used CGI to map realistic facial expressions to the characters that added an emotional richness. Thank you BBC for making this Christmas a little bit warmer.
Every year Realeyes, facial coding and emotion recognition platform, tests key Christmas UK ads. This year, the ranking was published on November 28th. If this video had been released during the study it would have taken the third position in our ranking among 55 other UK Christmas ads, along with being 93% better than thousands of ads in our database.
How to identify a strong performing video without even watching it
At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to move people and emotions drive behaviour.
What to expect from the Super Bowl 2018
The biggest advertising festival in the US, otherwise known as the Super Bowl, is just around the corner. Brands will be spending $168 333 per second and allocating their best creative resources to be part of the most anticipated advertising breaks.
Skittles and Stella Artois are first on the field at Super Bowl LII
PRE-GAME TACTICS
The buzz around upcoming Super Bowl LII commercials is heating up. Brands plan their Super Bowl appearance with military precision: some such as M&Ms have released teasers, while others went even further by producing a teaser for a teaser! Now, that’s creative.
We’ve collected emotional responses of 300 US viewers watching this Skittles teaser using facial coding and emotion recognition technology to gather emotion insights on video performance.
Diet Coke enters the Super Bowl ad line up with new flavors and a modern look.
Prior to a top secret 30-sec commercial that will air during the game, the brand has released five teasers, featuring up-and-coming actors representing millennials.
The new brand image reflects a transition in positioning from sleek and female to one that is gender-neutral, realistic, accessible, and younger. Threfore, the cast of the ad created by Anomaly LA, was chosen accordingly. In the past, Diet Coke chose top celebrities such as Taylor Swift and Holly Willoughby as its ambassadors, while this time the brand engages with emerging celebrities.
According to Daniel Henry, group director of integrated marketing content for Coca-Cola North America, “This is a carefully curated cast of up-and-coming actors who are starting to make their mark on culture and who reflect the attitude we want Diet Coke to convey.”
The miracle of Super Bowl – turning beer in to water?
In the build up to the Super Bowl LII, while most are holding back, Anheuser-Busch InBev brands; Budweiser and Stella Artois have both featured their water aid initiatives within the pre game slots.
Super Bowl Creativity Reaches Three Year High
Price of the Super Bowl ad is growing. Quality too!
We partnered with audience platform Lucid to test all the 75 ads that ran during the big game yesterday. The emotional response of the 5,000 viewers who we showed these ads too shows a clear trend: Super Bowl ads are getting better year after year.
Super Bowl 2018 Rankings
As featured in Marketing Week, we partnered with Lucid to bring you the definitive ranking of the most emotionally engaging videos of the Super Bowl LII. We tested over 70 ads with 5,000 US viewers.
While many brands chose to make a more political statement last year, they lost out to those ads that entertained with humor and it looks like that lesson was learned because all of the leading ads set out to make viewers laugh. Celebrities who let their guard down was also a significant dimension to this year’s crop of successful ads.
Super Bowl 2018: The best and worst ads
The Philadelphia Eagles may have won the game, but how did the ads do out in the field?
As featured in Marketing Week, we partnered with Lucid, to bring you the best and worst ranking emotionally engaging videos of 2018’s Super Bowl. Using Lucid’s Fulcrum marketplace, we tested over 75 videos with 5000 viewers watching the Super Bowl ads. Ads were rated across four metrics – attraction, retention, engagement and impact – to give an overall 1 out of 10 ‘EmotionAll’ score with a percentage rating of all the videos tested within the Realeyes database.
