Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
13.5% Sales Lift: How Attention-led Betting Ads Boost Sales A study of BetMGM, FanDuel, DraftKings, ESPN BET, PointsBet, and bet365 ads identified winning strategies. Read More
I-COM Attention Forum Series Guest speakers discuss the various hot-button issues in attention measurement Read More
This Brilliant 74-Second “Abusive” Hot Dog Video Went Viral, Though A Shorter Version Would Have Captured More Attention Posted on August 1, 2020 by Colin Pye Key findings
