Ad Testing (PreView) Built on the most advanced attention measurement technology, PreView enables today’s advertisers to drive greater creative performance and media efficiency Read More
Attention Patented AI-powered facial coding technology that measures audience attention in response to video to a human-level of accuracy Read More
It’s Time for Creative to Answer to ROI Discover ROI-based creative effectiveness measurement that combines sales prediction with media cost efficiency for better results. Read More
Sales Validation ft. Mars Inc We partnered with Mars, Incorporated and their Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science to investigate what drives video advertising success.. Read More
