Realeyes and TUI developed a prototype that takes customer understanding to a new level, using emotionAI to help customers discover their perfect, personalised holiday experience.
Case Studies Category: Experience Platform
Mindfully – Mood Tracking App Powered by Realeyes
Mindfully - Mood Tracking App Powered by Realeyes
Passive Emotion Ai during mobile phone use to improve wellbeing
Background
In an era where digital interactions are integral to daily life, understanding the emotional impact of screen time is crucial for personal well-being. Addressing this need, Realeyes, a leader in facial coding technology, developed “Mindfully,” an innovative app designed to monitor users’ emotions during mobile device usage.
Challenge
With increasing concerns about the negative effects of prolonged screen time, there was a growing demand for a solution that could help individuals become more aware of their emotional states while using mobile devices. The challenge was to develop an application that could seamlessly monitor emotions in real-time without compromising user privacy.
Features
- Emotion Tracking
Real-time analysis of facial expressions to detect emotions. - App Usage Insights
Correlation of emotional responses with specific app usage to help users understand which applications impact their mood positively or negatively. - Mood Calendar
Visualization of mood trends over days, weeks, or months, aiding users in recognizing patterns and making informed decisions about their digital habits. - YouTube Partnership
Enhanced viewing history with emotional data to identify content that contributes to happiness.
Solution
Leveraging their facial coding technology, Realeyes introduced Mindfully, an app available on both the Apple App Store and Google Play Store. Mindfully uses the device’s front-facing camera to analyze facial expressions, detecting basic emotions like happiness, surprise, or confusion. This continuous monitoring enabled the app to identify which applications elicit positive or negative emotional responses.
In it’s short life-span as a Beta concept, Mindfully received over 100,000 sign-ups, measuring over 1.5Bn of Attentive Seconds per day.
Privacy Considerations
Understanding the sensitivity surrounding facial recognition technologies, Realeyes ensured that Mindfully operates with strict privacy safeguards. The app does not record images or videos; instead, it translates facial landmarks into mathematical representations, ensuring user anonymity. Users have full control over the monitoring features and can pause them at any time.
TUI's 'Destination U' - Vacation Choices by Response to Video
A ground breaking prototype that reveals how customers could use their subconscious to choose their next vacation.
LG Vehicle Safety Solution – Powered by Realeyes XP
Powering in-cabin technology that assists smoother and safer driving, including drowsiness detection, impaired driving and beyond.
LG Vehicle Safety Solution – Powered by Realeyes XP
LG Vehicle Safety Solution – Powered by Realeyes XP
Powering greater passenger safety and driving experience
Driving a Better Experience
LG are dedicated to pioneering a future where technology enhances every aspect of mobility, making it safer, more convenient, and environmentally friendly.
Understanding people is at the core of LG’s vehicle solutions, which is why their technology is based on analyzing driver and passenger behavior through an advanced monitoring system using AI driven software and multiple in-cabin camera technology.
Driver & Interior Safety
Multiple cameras monitor driver behavior using Vision AI in real-time to prevent distractions and potential hazards – creating a range of applications:
- Adult & child presence
- Face identification
- Emotion recognition
- Distraction detection
- Drowsiness alert
- Behavior & Gaze tracking
- Impaired driving alert
ADAS Vision System
LG’s Advanced Driving Assistance Systems analyze driver and passenger behavior through advanced camera monitoring, computer vision triggering AI algorithm that powers software.
Optimizing CX Through Passive Feedback
Realeyes XP SDK enabled LG Vehicle Solutions to recognise human presence, categorize age, recognize vehicle ownership and measure their gaze, attention levels and emotional responses on the fly. This rich raw data is used by LG to form algorithmic based solutions for security, safety and improved user experience.
TUI's 'Destination U' - Vacation Choices by Response to Video
A ground breaking prototype that reveals how customers could use their subconscious to choose their next vacation.
Mindfully - Mood Tracking App Powered by Realeyes
Mindfully app uses facial coding to monitor emotions during mobile use, helping understand mood trends to enhance digital well-being.
Meeting EQ – Attention & Emotion Analytics for Online Calls
Meeting EQ - Attention & Emotion Analytics for Online Calls
Enabling real-time reporting of attention and emotional engagement during Zoom calls
Creating Better Connections
This is a freemium Windows 10 Plugin for Zoom App enabled call hosts to gain valuable insights to instantly improve their communication style in response to their attendee attentiveness and emotional reactions.
Valuable insight, knowing what drives attentiveness, positive reponses or areas of confusion enabled hosts to develop greater empathetic connections with their attendees, whether that was for a conference call, online event or any other gathering.
MeetingEQ unlocked opportunities for sales teams, online therapists, online educators and more.
TUI's 'Destination U' - Vacation Choices by Response to Video
A ground breaking prototype that reveals how customers could use their subconscious to choose their next vacation.
Mindfully - Mood Tracking App Powered by Realeyes
Mindfully app uses facial coding to monitor emotions during mobile use, helping understand mood trends to enhance digital well-being.
